May 26, 2016

Squid Solutions + LibLynx

We’re excited to announce a new integration partnership with Squid Solutions, a provider of cloud-based data repository and advanced analytics applications that enable publishers to better understand how users engage with their content.

The huge benefit for publishers is that we can quickly and effortlessly feed the output of our identity & access management API directly into their data repository.

Publishers new to our services can integrate both solutions in a single implementation.  And if you already work with one of us, then adding the other will be significantly simpler.

By making it easy to track individual and institutional identities across a diverse range of resources, platforms and user devices, LibLynx captures the raw data needed to understand user behavior and needs.

However, turning this data into actionable insights is no small task, particularly for complex publishing operations serving multiple products and markets.  Which is where Squid Solutions’ Inqwell usage analytics platform and client-side tracking fit in.

Please contact us if you’d like more information about how LibLynx + Squid can help power your publishing strategy.

With this integrated solution, we can better answer the needs of publishers, allowing additional analysis on actionable metrics that would otherwise be impossible.

Pierre Montagano, Business Development Director, Squid Solutions