Managing users and their data across a diverse range of markets, business models, technologies and vendors is complex. As distribution channels splinter, publishers need unifying identity and access management solutions that are independent of:
- markets and customer types addressed
- business models adopted
- platform and vendor solutions
The availability of flexible, independent user management has profound implications – publishers can pick and choose the platforms and technologies that best fit each publishing use case, and then use LibLynx to unify management and deliver a consistent access experience for users.
If you’re interested in learning more, I gave a presentation on this topic at an American Association of Publishers conference a few weeks ago. See the video of my presentation above (<10mins), or alternatively you can flick through the slides.
CEO, LibLynx LLC